365 Days of Floral Education - Days 121 - 125

As part of our 125^th Anniversary celebration at Stein Your Florist Co. we are sharing a year of floral education, November 1, 2012 thru October 31, 2013. Each day we will post something new on our Facebook page to share our knowledge of our favorite things, flowers and plants and we'll be updating our blog every 5 days or so. No need for pencils and notebooks, just sharing some simple lessons in floristry.

Day 121 - If you receive roses with thorns, leave them. Removing the thorns wounds the stem. The more wounds there are, the more likely the flower's life will be shortened. "Barking" the stem ruins the vessels that transport water up the stem to refresh the flower. It also creates an open wound through which bacteria can enter. If you must remove a thorn, it's best to remove just a small piece of the pointy tip. So be careful of those thorns and enjoy the beauty of the rose.

Day 122 – Kalanchoe is a genus of about 125 species of tropical, succulent flowering plants, popular because of their ease of propagation, low water requirements and wide range of available colors. In traditional medicine, Kalanchoe species have been used to treat ailments such as infections, rheumatism and inflammation. Kalanchoe extracts also have immunosuppressive effects. One variety has even been recorded in Trinidad and Tobago as being used as a traditional treatment for hypertension.

Day 123 - Of all the flowers typically seen in an American garden, the marigold never disappoints. From its resilience, outlasting most other annuals well into the fall months and thriving in even the hottest driest weather, to its intense fiery color, the lowly marigold fills in the bare garden spots more efficiently than many other flowers. While the marigold flower, closely associated with the sun's energy, carries positive connotations, it has also been perceived through the ages to possess some darker qualities. It can symbolize jealousy and cruelty and represent sorrow and feelings of unrest during a sad time.

Day 124 – Leaves are the plants’ food factory; producing carbohydrates by the process of photosynthesis. The green pigment absorbs energy in the form of sunlight and uses it to chemically combine carbon dioxide from the air with water absorbed by the roots to make soluble sugar, which can then be converted into insoluble starch and other products and subsequently stored as a potential energy source.

Day 125 - In some countries of Europe, incurve chrysanthemums are symbolic of death and are used only for funerals or on graves, while other types carry no such symbolism; similarly, in China, Japan and Korea, white chrysanthemums are symbolic of lamentation and/or grief. In some other countries, they represent honesty. In the United States, the flower is usually regarded as positive and cheerful, with New Orleans as a notable exception.

365 Days of Floral Education - Days 116 - 120

As part of our 125^th Anniversary celebration at Stein Your Florist Co. we are sharing a year of floral education, November 1, 2012 thru October 31, 2013. Each day we will post something new on our Facebook page to share our knowledge of our favorite things, flowers and plants and we'll be updating our blog every 5 days or so. No need for pencils and notebooks, just sharing some simple lessons in floristry.

Day 116 - The flower symbolism associated with the daisy is purity, innocence, loyal love, beauty, patience and simplicity. Daisies are often depicted in meadows in Medieval paintings, also known as a "flowery mead." Daisies are believed to be more than 4,000 years old and hairpins decorated with daisies were found during the excavation of the Minoan Palace on the Island of Crete. Even further back, Egyptian ceramics were decorated with daisies.

Day 117 - The Emerald palm is a broad leaf pinnate arrangement plant with fronds 1 inch wide and tapered at the ends. The inflorescences have a slightly bitter taste, and are considered a delicacy in El Salvador and Guatemala. They are usually eaten in salads, or covered in egg batter and fried. The latter dish is called "rellenos de pacaya", and is often served with tomato sauce, like chiles rellenos. We tend to use them around the flower shop for strictly ornamental purposes.

Day 118 - Acacia is the largest genus of vascular plants in the plant kingdom. The name Acacia is derived from the Greek word akis meaning a point or barb. About 1350 species of Acacia are found throughout the world. Acacia makes an excellent garden plant, it looks beautiful and provides a natural home security system when planted under windows, as it is rather thorny. Acacia Flowers are typically small, yellow and fragrant with many stamens, giving the flower a fuzzy appearance. The Acacia flower heads are actually lots of little flowers bundled together.

Day 119 - Limonium is a genus of 120 flower species. They are found growing wild on the seacoasts and salt marshes and are widely distributed over the Northern Hemisphere. The flowers of many kinds are in loose panicles and others in branching spikes. They are winged spikelets, dry and papery. They may be blue lavender, orange, yellow, apricot, peach, pink or rose-red; many times they are bicolored. They are often used for drying, being cut just before they fully open and hung in a cool room to dry. Once cut, if exposed to even low levels of heat and humidity the flowers will develop an unpleasant odor. Limonium is said to bring success and good luck. 

Day 120 - Acacias are mostly insect pollinated; however, acacia flowers do not produce any nectar. The leaf and phyllode glands secrete a nectar or sugary substance which attracts ants, bees, butterflies and other insects. All parts of the Acacia plant - flowers, leaves and phyllodes, legumes and seeds, stems, trunk and roots are all utilized by hordes of animals. We humans often use acacia seeds for food and a variety of other products. The seeds of Acacia niopo, for instance, are roasted and used as snuff in South America. Additionally, the wood of the acacia plant is renowned for its excellent fuel properties and can also produce good charcoal.

365 Days of Floral Education - Days 111 - 115

As part of our 125^th Anniversary celebration at Stein Your Florist Co. we are sharing a year of floral education, November 1, 2012 thru October 31, 2013. Each day we will post something new on our Facebook page to share our knowledge of our favorite things, flowers and plants and we'll be updating our blog every 5 days or so. No need for pencils and notebooks, just sharing some simple lessons in floristry.

Day 111 – The Norfolk Island Pine Tree, known botanically as Araucaria heterophylla, is native to Norfolk Island in the South Pacific between Australia and New Zealand. The ideal indoor climate for this species is bright and cool, with daytime temperatures ranging from 60 to 70 degrees and slightly cooler at night. Although the Norfolk Island pine will adapt to bright indirect light, the plant will look its best with a couple of hours of direct sunlight daily.

Day 112 – Baby Blue Eucalyptus is a heavily scented grey green/blue foliage with round to heart shaped leaves. It has a long vase life and is easily dried or preserved for even longer life. In both fresh and dried form eucalyptus not only looks stunning, but its leaves may be used as an air freshener and in medicinal teas.

Day 113 - Kale or borecole is a form of cabbage in which the central leaves do not form a head. It is considered to be closer to wild cabbage than most domesticated forms. Many varieties of kale and cabbage are grown mainly for their ornamental leaves, which are brilliant white, red, pink, lavender, blue or violet in the interior of the rosette. Ornamental kale is as edible as any other variety.

Day 114 - Spanish moss, Tillandsia usneoides, is a flowering plant that grows upon larger trees, commonly the Southern

Live Oak or Bald Cypress in the southeastern United States. Spanish moss has been used for various purposes, including building insulation, mulch, packing material, mattress stuffing, and fiber. In the early 1900s it was used commercially in the padding of car seats. In 1939 over 10,000 tons of processed Spanish moss was produced. It is still collected today in smaller quantities for use in arts and crafts, or for beddings for flower gardens. Spanish moss is also known to have been worn by the women of the Timucua Indian tribe. It is also used by some as the filling for traditional voodoo dolls.

Day 115 - Pussy willow is a name given to many of the smaller species of the genus Salix (willows and sallows) when their furry catkins are young in early spring. Since the Chinese like numerous blossoms on a branch, the many buds of the pussy willow make it a favorite flower for Chinese New Year. The fluffy white blossoms of the pussy willow resemble silk, and they soon give forth young shoots the color of green jade. Chinese enjoy such signs of growth, which represent the coming of prosperity.l, and it’s said that the protea flower was named after him because it, too, presents itself in an astounding variety of shapes, sizes, hues and textures to make up more than 1,400 varieties. With its mythological associations to change and transformation, it’s not surprising that in the language of flowers, protea symbolizes diversity and courage.

Let it Rain!

We have a wonderful new line of umbrellas available at the shops in colors and styles brighten any rainy day. They may be designed to keep you dry, but our umbrellas are making a splash! 

A profusion of pink roses bending ragged in the rain speaks to me of all gentleness and its enduring. ~The Collected Later Poems of William Carlos Williams

It is not raining to me, It's raining daffodils; In every dimpled drop I see Wild flowers on distant hills. ~Robert Loveman

It will never rain roses. When we want to have more roses, we must plant more roses. ~George Eliot

I miss it if I’m not in it for any length of time; I don’t feel comfortable. I want trees and I want frequent rain. ~Murray Morgan

The way I see it, if you want the rainbow, you gotta put up with the rain. ~Dolly Parton

To see more great umbrella styles, flowers and more, stop in one of our stores today!

Flower Más!

Watching the news this morning we saw a pic of a Taco Bell employee… let’s just say, getting a little too into his work. While we don’t want to eat those particular taco shells, we totally get it Taco Bell… We love our product too!

 Flower Más!

Steins Makes Viral Videos

During the busy Mother’s Day rush we heard from our friends at Society of American Florists (SAF) asking for a bit of our insight on making viral videos for their June 2013 issue of Floral Management, which is all about online presence, social media and all things tech for the floral industry this month.

While we consider ourselves no experts in this field, we were happy to share what we do know… besides, all the fun we had making our “Gangnam Style” parody, “Oppa Stein Your Florist Style”, how could we keep what we do know a secret? 

Floral Management writer Mary Westbrook sent us a few questions and we were thrilled to read our response when the magazine’s digital issue was released on June 1^st. Since then we have been invited to speak at SAF’s 129^th Annual Convention in Phoenix, AZ as a part of their panel on social media in September!

MASTER THE ART: MAKE A HIGH QUALITY, VIRAL VIDEO

Jennifer Kelly, Stein Your Florist Company, Philadelphia
Mastermind behind recent videos, including a “Gangnam Style” parody.

Our videos get the best response when we hit current events and relate them back to flowers. We keep our eyes on the Internet and TV and try to strike while the iron is hot.
Our Canon Vixia HFG10 captures great HD footage, easily connects to a computer with a USB port for editing, and is simple to use. A tripod will keep the picture from shaking. We’ve also used our iPhones for videos -- that’s what we did when Hurricane Sandy hit our area and the shops were closed (with the camera inside).
To edit, we use Windows Live Movie Maker. It’s simple to use and was already installed on a few of our computers when we purchased them, so there was nothing extra to buy. Audacity is a free editing software that really improves video quality by getting rid of humming refrigerators and ringing telephones.
We upload finished videos to YouTube and then post to our blog and social media channels and send out an email blast. Out stores also have large flat screen TVs connected to computers where our customers can check out our videos as well as photos of our work… but social media spreads the word best.
Stein Your Florist on YouTube:  www.youtube.com/user/SteinYourFlorist

365 Day of Floral Education - Days 106 - 110

As part of our 125^th Anniversary celebration at Stein Your Florist Co. we are sharing a year of floral education, November 1, 2012 thru October 31, 2013. Each day we will post something new on our Facebook page to share our knowledge of our favorite things, flowers and plants and we'll be updating our blog every 5 days or so. No need for pencils and notebooks, just sharing some simple lessons in floristry.

 Day 106 – The red rose has long been the traditional Valentine's Day flower. The red rose is also the favorite rose of Venus, goddess of love and that is the main reason the red rose has the meaning of passion and love, making it a Valentine favorite.




Day 107 - The gerbera daisy was discovered in 1884 near Barberton, South Africa, by Scotsman Robert Jameson. While the flower's scientific name, Gerbera jamesonii, recollects the name of its founder, the meaning of its common name draws from German naturalist Traugott Gerber. Breeding programs that began in England in 1890 enhanced the flower's quality and color variations. The gerbera daisy's popularity soon traveled to growers in the Netherlands which, along with Columbia, is the primary distributor of the flower's cut version today. The gerbera currently ranks as the fifth most popular flower in the world behind the rose, carnations, chrysanthemum, and tulip.

Day 108 - Hardy cacti and other succulent plants are accustomed to desert conditions and prefer bright, indirect light or direct sun. Water them thoroughly and evenly, allowing them to dry out completely in between waterings. If the soil becomes too hard and causes water to run off, place the pot in water just to cover the soil, and allow it to soak for about 30 minutes.

Day 109 - Calla lily plants thrive in slightly cool, sunny spots, especially after their blooms open. Check their soil frequently and keep it moist but not soggy. These bulb-like plants grow from rhizomes, and when they're finished blooming, you can plant them outdoors in mild climates. They need a winter rest period before reblooming, so allow them to dry out over the winter.

Day 110 – Among the oldest families of flowers on earth, dating back 300 million years, Greek legend tells us that protea were named after Proteus, the son of Poseidon. A sea god who had the power to know all things past, present and future, Proteus was defiant and preferred to nap on the island of Pharos rather than prophesize. To deter those seeking his insights, he would change his shape at will, and it’s said that the protea flower was named after him, because it too presents itself in an astounding variety of shapes, sizes, hues and textures to make up more than 1,400 varieties. With its mythological associations to change and transform, it’s not surprising that in the language of flowers, protea symbolizes diversity and courage.

365 Days of Floral Education - Days 101 - 105

As part of our 125^th Anniversary celebration at Stein Your Florist Co. we are sharing a year of floral education, November 1, 2012 thru October 31, 2013. Each day we will post something new on our Facebook page to share our knowledge of our favorite things, flowers and plants and we'll be updating our blog every 5 days or so. No need for pencils and notebooks, just sharing some simple lessons in floristry.

Day 101 - Legend has it that the amaryllis - the stunning red flower we've come to associate with the holidays - began as a shy, timid nymph. Amaryllis fell deeply in love with Alteo, a shepherd with Hercules' strength and Apollo's beauty, but her affections were unrequited. Hoping that she could win him over by bestowing upon him the thing he desired most - a flower so unique it had never existed in the world before - Amaryllis sought advice from the oracle of Delphi. Following his instructions, Amaryllis dressed in maiden's white and appeared at Alteo's door for 30 nights, each time piercing her heart with a golden arrow. When at last Alteo opened his door, there before him was a striking crimson flower, sprung from the blood of Amaryllis's heart. With this romantic - albeit tragic - tale as its beginning, it's not surprising that today the amaryllis has come to symbolize pride, determination and radiant beauty.

Day 102 - Wax flower gets its name from the tough, waxy feel of the tiny flowers. It smells pine-y fresh and wonderful, especially when the stems are broken or the petals are crushed. Wax flower comes in basic white and pink colors, but it is available in an array of other colors as well, thanks to floral dyes. With its multiple tiny bowl shaped flowers it is a beautiful subtle accent for many bouquets.

Day 103 - Native to Ireland, Scotland, Scandinavia, Russia and North America, heather branches are said to have been used to make baskets, rope, bedding, as thatch for roofs and even to flavor beer or tea. Today, it’s the beautiful heather flowers—in colors ranging from white to pink, purple and red – that draw our attention. Symbolizing admiration and good luck, heather is also believed have protective powers.














Day 104 - The traditional floral symbol of China, the state flower of Indiana, and the 12th wedding anniversary flower, peonies are known as the flower of riches and honor. With their lush, full, rounded bloom, peonies embody romance and prosperity and are regarded as an omen of good fortune and a happy marriage.

Day 105 – The story of lilac, according to Greek mythology, begins with a beautiful nymph named Syringa (lilac’s botanical name). Captivated by her beauty, Pan, the god of the forests and fields, chased Syringa through the forest. Frightened by Pan’s affections, Syringa escaped him by turning herself into an aromatic bush – the flower we now refer to as lilac.