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| Belardo shows some smooth moves listening to the language of flowers. |
December 9, 2012
(Philadelphia, PA) Stein Your Florist Co. may be as old as an antique,
celebrating their 125th anniversary this year, but they are
definitely keeping up with the times with a new hit YouTube video featuring Stein’s employee
and popper Marc Belardo in a dubstep freestyle to the tune of “Saxon” by Chase
and Status.
Belardo asks
his boss, Stein’s owener/operator Patrick Kelly, “is it true flowers speak a
language of their own?” to which he replies “Sure, all you have to do is listen,”
the beat hits and Belardo shows off some smooth moves and fancy footwork across
the slate floors of Stein’s Burlington, NJ location, Steins at Sunset Florist.
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| Belardo asks his boss, Patrick Kelly, if it's true that flowers speak a language of their own. |
Stein’s drew
their inspiration for their latest video, following their hit Gangnam Style and Chanel No. 5 parodies as well as a
poignant anti-bullying PSA, from the
music and dance craze Dubstep. Dubstep is a type of electronic dance music described
by Allmusic as "tightly coiled productions with overwhelming bass lines and
reverberant drum patterns, clipped samples, and occasional vocals." It has
become wildly popular in the US in the last few years, heard in collaborations
with mainstream artists such as Cee Lo Green and Rihanna and paired with
amazing dances on shows like So You Think
You Can Dance.
Kelly and his staff are always keeping their
eyes on the latest trends in music, dance, fashion, and all of pop culture, and
then they pair those trends with flowers. “Flowers are an amazing and wonderful
part of our world and we love to couple them with whatever is trending to keep
them top-of-mind, introduce them to people in a fun and innovative way, and
make them relatable to all people,” Kelly says. “We’re receiving great
responses, especially from younger generations that appreciate our fresh
perspectives on the traditions of floral gifting.”
View Stein Your Florist Co.’s latest video
“Dubstep Stein Style” and others on their YouTube channel.
