Sunday, February 26, 2012

The Joy of Flowers

Flowers make the moment. They set the mood, set the tone, create an ambiance, accent d├ęcor, bring warmth, bring style, bring life, add vibrance, add fragrance, evoke joy, excite passions, provide comfort, and are perfect for every occasion and for no occasion at all. It was these qualities that helped us develop our company slogan:  “Flowers make the moment… Let us make a moment for you, at Stein Your Florist Co.” A moment enthralled with the joy of flowers is what we are all about.

We are so excited to have started our blog, The Enchanted Petal! To think, 125 years ago we delivered flowers by horse and buggy…  Back then the word “blog” was better served as an onamonapia for the buggy wheels over the city’s cobble stone streets. Everything was hand written, carbon paper was our copy machine, and there were almost as many papers around as there were flowers! Years passed, flowers flourished, and we finally had our first computer system. It consisted of big clunky monitors with buzzing black screens with bright green text. Coming from such primitive beginnings, we’re sure that our company founders, Abraham and Bertha Stein, couldn’t even dream of being able to share their love of flowers like this! From our website, to Facebook and Twitter, and finally this blog… It’s the closest we’ve come to giving a flower to everyone in the world.

We hope you enjoy this blog. We’ll be featuring the latest in floral trends, old traditions, tips, and designs. We’ll share new ways to incorporate flowers and plants into your home, your office, and your life. We’ll share our stories and the emotions of flowers, the latest happenings at our flower shops, and hundreds of beautiful and inspiring photos.

It was Beverly Nichols who said “To be overcome by the fragrance of flowers is a delectable form of defeat.” We couldn’t agree more. We are fortunate to be overcome by flowers every day; their scent, their beauty, even the simple feeling of their cool petals in our hands. It is the overwhelming joy that flowers and plants bring to us that we wish to share with you.

Welcome to The Enchanted Petal, a moment enthralled with the joy of flowers, by Stein Your Florist Co.