Famous Philadelphia
florist recreates International Flower Show for movie to preview Thursday,
March 8, 2012
Monday,
March 5, 2012 For Immediate release - Press Release
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Patrick Kelly of Stein Your Florist Co.
hands Mancation actress Danica McKellar
the custom designed bridal bouquet for the
movie.
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It's been almost a year
since cameras, trailers and a film crew took over the 125 year old Philadelphia
florist known as Stein Your Florist Company in Northeast Philadelphia.
Over the course of several days in late April and May of 2011, the corner of Princeton
and Frankford Avenues resembled a Hollywood back lot, rather than the solid
working class neighborhood that has been the home of Steins since 1948.
The purpose of all the
excitement was to film scenes for the up-coming movie Mancation staring *NSync singer Joey
Fatone, and Danica McKellar. McKellar, who played Winnie Cooper in the
long-running TV show "The Wonder Years," plays a flower shop employee
in the comedy set to have a test screening this Thursday, March 8th at the
Trocadero Theatre – located at 10th and Arch Streets in Philadelphia.
The script called for a
scene that included a local flower shop, where the principle characters
reunite, as well as a scene set at the international flower show. Initially, the producers hoped to film the
flower show scenes in and around Philadelphia’s International Flower Show
hosted by the Philadelphia Horticultural Society in early March of 2011. However, scheduling conflicts made this
impossible. That’s when a small chalk board sign sparked an idea.
While filming the initial
scene the producers noticed a hand written sign on an antique chalkboard that
read; “Stein Your Florist… A Flower Show Every Day!”Pleased with the way the
unusual 1940’s style landmark looked on film, the produces asked Patrick Kelly,
owner of Steins, if he would consider recreating the flower show in his store.
Built in the aftermath of WWII, the unique architectural features of the
building include an indoor waterfall and fishpond as well as a two store
greenhouse surrounding a traditional corner row home.
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Mancation, starring Joey Fatone, Danica
McKellar, and Matt Kawczynski, will
have its first test screening on March 8,
2012 at The Trocadero.
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With the location set,
all that was left were the flowers. That’s when the staff at Stein Your Florist
got to work. Rare orchids from the south pacific, tropical flora from South
America as well as traditional blooms from Holland and Europe were among the
thousands of flowers imported for the movie recreation. Local growers were also included with vibrant lilies; corkscrew
and fresh pussy willow sourced from farms in New Jersey and Pennsylvania. “We’re an old school florist in the traditional sense” said
Kelly. “When Stein customers visit our
shop they expect a wide variety of beautiful flowers every day.” Stein’s
customers expect more, so we always have more to choose from and enjoy”
Is it a coincidence that
the arrival of the 2012 Philadelphia International Flower Show and the first Mancation
test screen coincide? Probably, but it seems too apropos to the people at
Steins. “The movie screening and the flower show in the same week, from our
standpoint it’s just too perfect” Kelly said. Playing off this year’s theme,
Hawaii Islands of Aloha, Steins has once again imported hundreds of orchids and
other exotic flora to bring the flair of the tropics to their daily flower
show. And as a traveling flower show, the employees attending this Thursday’s
screening, several of which appear as extras in the film’s wedding scene, will
each don a few exotic florets on their lapels, handbags or hair. Stein Your
Florist Company is always ready for its close up.
About Stein Your Florist Company
Formed in 1887 in Philadelphia, PA, Stein Your Florist Co. built
their business by providing the public with quality merchandise at a value
beyond the industry's norm. We have been serving Philadelphia, NJ, and the
world sharing with our customers the joy of birth, the celebration of life and,
with compassion, the passing of loved ones. We practice a long tradition of
professionalism and business ethics. With pleasure, our experienced and
professional staff makes themselves available to help our customers with all
their floral and gift giving needs. When visiting us online at www.steinyourflorist.com, calling 800-887-4013, or stopping in one of our shops,
customers see why Stein Your Florist Co. has been a tradition for 125 years.
Flowers make the moment... Let us make a moment for you at Stein
Your Florist Co., Philadelphia’s oldest and favorite florist.
If you’d like more information about this topic or our company
please contact Janet Kelly at 800-887-4013 or at steinyourflorist@aol.com.
