FLORIST COUNTERACTS BULLYING
Florists' Review Magazine - December 2012
A Philadelphia florist has found an unconventional way to
tackle a problematic social issue. Stein Your Florist Co.
created a public-service announcement video
featuring employees, family, friends and neighbors to draw attention to the
issue of bullying and to commemorate National Bullying Prevention
Month in October.
Using a traditional technique for designing floral set
pieces, owner Patrick Kelly created a floral plaque to convey
their message: Stop bullying. Participants were invited to hold the floral sign
and say something inspirational in the video, which was posted on YouTube
and sparked an outpour of emotion from the community.
“All of the responses have been positive, supportive and
inspirational,” says Jennifer Kelly, operations manager at
Stein Your Florist Co. “We are honored to have touched people with our simple
message, spoken with flowers, and delighted to share our love, acceptance and
optimism with the world.”
